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Dive into the minds of some of Canada’s successful entrepreneurs with The Go-To: For Entrepreneurs in the Know, brought to you by The Forum in collaboration with The Scotiabank Women Initiative™. Its impactful conversations will leave you with tangible resources and entrepreneurial secrets to help you elevate your business. Discover topics that are fundamental to growing your business, like branding, sales, mentorship and more. Get your notebooks ready and let’s dive in!
Episodes

Thursday Apr 08, 2021
EP 6: The Power of Clear Goals
Thursday Apr 08, 2021
Thursday Apr 08, 2021
In this episode, we hear how clear and compelling goals can give you long-term vision, and short-term motivation, as an entrepreneur.
We hear from Anie Rouleau, Founder and CEO of The Unscented Company, on her goal to build a business that is respectful of both the environment and society. She also shares how rooting The Unscented Company in being a values-led Certified B Corporation helped define her unique growth path.
We then connect with Alana Frome, Co-Founder and CTO of HiMama. Alana shares how following a proven start-up approach to product development provided clear goals at each stage of work, and how setting a clear vision of supporting early childhood educators powerfully differentiated her offering.
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