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Dive into the minds of some of Canada’s successful entrepreneurs with The Go-To: For Entrepreneurs in the Know, brought to you by The Forum in collaboration with The Scotiabank Women Initiative™. Its impactful conversations will leave you with tangible resources and entrepreneurial secrets to help you elevate your business. Discover topics that are fundamental to growing your business, like branding, sales, mentorship and more. Get your notebooks ready and let’s dive in!
Episodes

Friday Jun 12, 2020
EP 5: Finding and Delivering Your Value with Chitra Anand & Taylor Loren
Friday Jun 12, 2020
Friday Jun 12, 2020
Knowing how to communicate and position your business during the best of times can be tough, let alone during an unprecedented global crisis. In the final episode of The Go-To: Special Edition, we discuss how to authentically communicate your value to connect with your customers with Chitra Anand, an advisor to high-growth tech companies. Then, with Taylor Loren, Director of Content Marketing at Later, we discuss crafting a narrative on social media and learn some practical tips for staying relevant online. Finding and delivering your value is essential when communicating during times of adversity, let’s dive in and see what we uncover.
*The Special Edition workbook and website are currently being updated! Visit theforum.ca for more information on the Resilience Program starting June 2021.
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