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Dive into the minds of some of Canada’s successful entrepreneurs with The Go-To: For Entrepreneurs in the Know, brought to you by The Forum in collaboration with The Scotiabank Women Initiative™. Its impactful conversations will leave you with tangible resources and entrepreneurial secrets to help you elevate your business. Discover topics that are fundamental to growing your business, like branding, sales, mentorship and more. Get your notebooks ready and let’s dive in!
Episodes
Tuesday Nov 12, 2019
Tuesday Nov 12, 2019
We’ve all heard the classic rule of sales: always be closing, but is that really the key to getting more sales? In this episode of The Go-To, we explore how two companies – one product-based and one service-based – have put their customers and clients at the centre of their decision making. Hear from two experienced founders, Joanna Griffiths of Knixwear and Aneela Zaib of EmergiTEL as they share how listening to their customers has seriously changed the game for their businesses.
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