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Dive into the minds of some of Canada’s successful entrepreneurs with The Go-To: For Entrepreneurs in the Know, brought to you by The Forum in collaboration with The Scotiabank Women Initiative™. Its impactful conversations will leave you with tangible resources and entrepreneurial secrets to help you elevate your business. Discover topics that are fundamental to growing your business, like branding, sales, mentorship and more. Get your notebooks ready and let’s dive in!
Episodes

Thursday Feb 25, 2021
EP 2: The Business of Branding with Miriam Alden & Joanna Track
Thursday Feb 25, 2021
Thursday Feb 25, 2021
A brand is more than a logo. So, what do you need to build a compelling brand? In this episode of “The Go-To,” we discuss how bringing values, building relationships, and being authentic can positively influence your brand and affect your company’s longevity. Learn how to translate your mission into your branding with Miriam Alden, Founder, Creative Director, and CEO of Brunette Showroom, Brunette the Label, and the Babe List. Plus gain tangible tools and advice from Joanna Track, Founder and Executive Publisher of The Bullet and serial entrepreneur. Let your creative juices flow in this episode!
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